The mall had a strong community of family oriented customers but wasn’t active in engaging with them. There were no platforms to market promotions for tenants too.
- They didn’t have any platform to keep the tenants and customers engaged or informed
- The corporate Facebook and Instagram page was filled with random ads provided by tenants
- There was no loyalty from visiting customers despite having a rewards program
- No seasonal, special events and offer campaigns were executed to attract customers to the mall
GSK proposed a mixture of lifestyle images, modern flat coloured and limited palette illustrated designs for the the mall’s visual identity. On both Facebook and Instagram platform, post were carefully curated to raise awareness of the Forum Rewards Program and mall promotions. Monthly contest buckets and prizes to give customers an incentive to interact, increasing engagement and stickiness to the Facebook and Instagram pages. Create cross-promotion post content across different stores in the mall, so that individual retailers feel supported, hence building loyalty to the mall.