Leading Marine Services Pte Ltd specialises in a vast spectrum of underwater services and afloat repairs. GSK was commissioned to handle the company’s corporate rebranding project. The following feature a series of logos that we had pitched to the client. 



Ideas and variations were conceptualised, leading to the final version which was chosen by the client. A ship icon which embodies the letter ‘E’ represents leadership and energy of the sea and marine industry. 



The branding project heavily incorporates the company’s corporate blue to tie the design together. Clean, striking yet still minimalistic the design remains eye-catching without being overwhelming and is good to use across multiple platforms.