Artwork is created to introduce Forum Loyalty Programme to the public. Key visuals target families. It was done with a 2D sketch water colour treatment and pastel colours to create a soft pictorial look. Items that are sold in the mall like music instruments, footwear and food, are also indicated in the key visual artwork to give the public more information. A series of artworks following the key visual is developed across different medias such as posters,backdrops, flyers and EDMs.