GSK Creative was assigned the task to design an annual report for Breast Cancer Foundation (BCF). BCF is a non-profit organisation that extends its hand to women with breast cancer. We sought to convey the foundation’s altruistic goals through our designs.. We had prepared a number of designs for the report, and the one below was chosen. The looping pink ribbon symbolises the foundation and the circle of ribbons stands as a metaphor for the support women give to one another on their journey to recovery.
These covers show a subtle visual representation of breasts using donuts and flowers respectively. The donut graphic shows 1 pair of the 8 donuts being a different colour to represent the statistic of 1 in 8 women contracting breast cancer. The graphic showing different types of flowers represents different women who are united together in their fight against breast cancer.
In this cover design, we used balloons as a representation of women that come together and support each other in the fight against breast cancer.
In this cover design, we used an image of two hands together, cradling the breast cancer ribbons. The visual shows the joint strength and courage needed to uphold the breast cancer community, as well as the importance of care and support of one another to fight breast cancer.
These are the inner pages of the annual report that we have prepared.
We designed charts and various vibrant icons to better convey the information.
