Otimo! in Portuguese means excellent, splendid! GSK was comissioned to develop Otimo!’s brand identity with a fun, dynamic art direction. Otimo!’s brand identity was inspired by the Brazil superfood acai and created as an iconic mark of excellence that communicates dynamism, nature and energy.
Taking inspiration from Brazilian spirit and nature, colorful and exotic red and blue parrot been chosen as graphic expressions to express the brand personality throughout its communications.
Graphic expressions of three different triangle patterns with combination of complementary colors are available to represent dynamic and energetic spirit.