Beaulife is a health-conscious collagen brand. GSK was tasked to prepare the branding of this new company. The Beulife brand identity was created as an iconic mark of excellence that communicates beauty, health and transformation.
Beu – Beauty, Life – Health, Butterfly Logogram – Transformation.
Our beauty and health routines are catered to each season, and Beaulife caters to each condition.
Taking inspiration from the four seasons; flowers represent each season as graphic expressions of brand personality. These four flowers serve as the main graphic elements and would be present on every visual or communication board whenever possible.